As the popularity of electronic cigarettes spread through the United Kingdom, the MHRA (Medicines and Healthcare products Regulatory Agency) tried to regulate them in the country. After thorough research of legalities, a trade association called ECITA (Electronic Cigarette Industry Trade Association) was formed. ECITA went on to develop the ISE (Industry Standard of Excellence) program that adopted the best measures to maintain credibility and quality in the e-cigarette industry.
UK government agencies like Training Standards regularly hold audits to ensure that the association is maintaining its high standards. Regarded highly by Training Standards, ECITA is operating exceptionally well and in accordance with the laws of the UK and the European Union.
One of the biggest concerns surrounding electronic cigarettes is the lack of regulation and quality control. With ECITA, e-cigarette users in the United Kingdom can rest assured that all products advocated by ECITA are safe and of high quality. Despite the lack of support from organisations like WHO and FDA, ECITA is committed to providing vapers with the best products in the world. Electronic cigarette sellers that are a recognised part of the ECITA automatically gain credibility.
The inconsistency in prices is also another concern raised by e-cig users and health boards. Since the formation of ECITA, these standards have been regulated and people now have access to a wide range of quality products that are easily affordable.
The United States and United Kingdom are two countries where the take up of electronic cigarettes has been very good. While the legal status of e-cigarettes in America is bleak, UK is being optimistic about these devices. ECITA also raises concerns about tobacco cigarettes being considered legal even though they are more dangerous while the comparatively safer e-cigarettes are facing trouble on many fronts. The common sense approach adopted by the UK government proves that e-cigarettes are safer than tobacco cigarettes and should be encouraged.